A 120-day pilot to build a qualified pipeline of 60 enterprise prospects across US and EU markets, with automatic extension to a 24-month partnership if targets are met.
Initial Term
120 Days
Setup Investment
$72,000
Deliverable
60 Calls
Extension
24 Months
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01 — The Opportunity
Enterprise Buyers Don't Know You Exist
Sensiks has built a world-class product for workplace safety. But enterprise procurement teams—the ones with real budget and decision authority—have never heard of you. Shasta closes that gap.
Enterprise sales is a game of attention and credibility. You can't win it with cold outreach alone.
1
Market Awareness Gap
Sensiks is unknown to the enterprise buyers who need you most. No brand presence, no inbound pipeline, no credibility layer.
2
Sales Capacity Gap
Your team is lean. Building a qualified enterprise pipeline requires full-time outreach, research, and sequencing — work that pulls you away from closing deals.
3
Geographic Gap
Enterprise buyers span US and EU markets. You need boots on the ground in both regions — local credibility, local timing, local language nuance.
⚡
Every month without a qualified pipeline is revenue left on the table. The window to establish market presence closes fast.
02 — The Engine
How Shasta Builds Your Pipeline
A two-funnel model: Fred Schenkelberg leads EU outreach, Bastiaan den Braber leads US outreach. Both operate under Shasta's playbook — same rigor, same standards, same accountability.
Phase 1
Research & Targeting
Weeks 1–2
Build ICP-aligned account lists for both funnels. Enrich with decision-maker data. Validate contact quality. Establish baseline metrics.
Phase 2
Messaging & Positioning
Weeks 2–3
Develop enterprise-grade messaging. Test offer positioning. Refine value prop for each buyer persona. Validate messaging with early outreach.
30-minute working sessions every Monday. Review pipeline, adjust targeting, prioritize the week ahead. Not a status update — a working session.
Setup & Ongoing Costs
Sensiks covers all tools, accounts, and infrastructure costs — CRM, email sending, LinkedIn Sales Navigator, data enrichment. Shasta manages the setup and billing. The only variable cost is $500/month for cold email sending accounts and LinkedIn licenses, billed directly to Sensiks.
CRM Setup & Configuration
$8,000
Data Enrichment & Validation
$12,000
Messaging & Positioning Workshop
$12,000
LinkedIn Profile Optimization
$10,000
Total Setup Investment
$72,000
04 — Pricing & Terms
Two Structures. One Outcome.
Choose the structure that aligns with your capital position and long-term strategy. Both deliver the same 60 qualified calls in 120 days.
What "Qualified" Means — Exactly
1
ICP Match
Verified against firmographic criteria — right company size, industry vertical, physical office presence, and meaningful on-site workforce. No remote-first, no SMB, no exceptions.
2
Decision-Ready Persona
Director-level or above with budget proximity: Workplace Experience, People Ops, CHRO, Occupational Health, or Facilities. Not a gatekeeper — a buyer or a direct path to one.
3
Demonstrated Engagement
Has actively responded to outreach, engaged with content, or accepted a connection with clear intent — not a cold contact, a warm one. Signal over volume, always.
4
Explicit Commitment
Has agreed — in writing — to a conversation specifically about Sensiks' application to their organisation. Not a soft maybe. A confirmed call on the calendar.
5
Fully Briefed Handoff
Fred or Bastiaan receives a complete account brief: company context, engagement history, known stakeholders, objection signals, and recommended opening angle. Walk in prepared, not cold.
The Revenue Opportunity — Why the Numbers Matter
3,000
Projected Units Sold Over 24 Months
$10,000
Per Unit · 1-Year Lease (Minimum)
$30,000,000+
Sensiks Revenue (Year-One Leases, Minimum)
Sensiks Revenue = $30,000,000+ — and that is the floor, not the ceiling. Each 1-year lease that renews compounds the revenue base. Units sold in Year 1 continue generating lease revenue into Year 2 and beyond. The commission structures below are calculated against this projection.
Option A — Recommended
Higher Commitment, Lower Exposure
Larger upfront investment with a flat, predictable commission rate at extension. Full control of your revenue upside at scale. Aligned with Bastiaan den Braber's preference: pay more now, own more later.
*Based on 3,000 units at $10,000/unit over 24-month extension.
Option B — Alternative
Lower Entry, Higher Alignment
Minimal upfront with a higher revenue share that steps down after $1M in commissions received — protecting Sensiks' upside as revenue scales. Maximum early incentive alignment.
*18% until $1M in commissions received, then 9% on all revenue above that threshold.
Why Option A is Recommended
Option A gives Sensiks full ownership of its revenue upside as it scales. At 3,000 units, even a stepped commission becomes a meaningful obligation. Option A's flat 3.33% is predictable, budgetable, and never becomes a structural burden — giving Fred Schenkelberg and Bastiaan den Braber clarity and control at every stage of growth.
When Option B Makes Sense
If capital conservation is the priority in the early months, Option B's lower setup and retainer preserves cash. The 18%→9% step-down provides meaningful scale protection. Best suited if Sensiks wants to minimise upfront outlay while still capping long-term commission exposure.
*
Additional client-side costs required to operate both funnels are kept under $500/month — cold email sending accounts and LinkedIn Sales Navigator license, billed directly to Sensiks and managed by Shasta.
05 — Content & LinkedIn Strategy
Two Profiles. One Voice.
LinkedIn is not just an outreach channel — it is the credibility layer every enterprise prospect checks before accepting a call. The strategy for Fred and Bastiaan is built around their distinct roles, audiences, and sensitivities.
Fred Schenkelberg — Founder
The Content Engine
Fred's profile is the primary content vehicle for Sensiks. As founder, his voice carries authority on the science, the mission, and the market opportunity. Shasta produces and publishes all content under Fred's account — thought leadership, case studies, product updates, enterprise positioning — targeting EU and US enterprise buyers alike.
Profile Treatment
Full overhaul — headline, about, featured, banner, and connection strategy rebuilt for enterprise credibility
Content Cadence
Regular posts managed entirely by Shasta — designed to build authority and generate inbound interest
Primary Audience
EU enterprise buyers + US amplification via Bastiaan reposts
Outreach
EU funnel Sales Navigator outreach originates from Fred's account
Bastiaan den Braber — Head of US Sales
The Amplifier
Bastiaan's profile is handled with care and intentionality. His primary professional identity remains Zambezi — that positioning is preserved and protected. Sensiks is added as a complementary engagement: giving him the enterprise credibility needed for US outreach without disrupting his core professional brand.
Profile Treatment
Additive only — Zambezi stays primary. Sensiks added as a side role that enhances rather than replaces
Content Role
Reposts Fred's content to US audience — no original content required, zero added burden
Primary Audience
US enterprise buyers via Sales Navigator outreach from his account
Strategic Benefit
Zambezi association adds enterprise credibility to every Sensiks outreach — making him more powerful across both businesses
Shasta
Produces Content
→
Fred Schenkelberg
Published + EU Outreach
→
Bastiaan den Braber
Reposts + US Outreach
→
Enterprise Buyers
US + EU Pipeline
06 — Deployment Timeline
Day 1 to Day 120
A structured build-and-launch sequence. The first 30 days are infrastructure — so when outreach fires on Day 31, it fires precisely.
Days 1–30
Build & Refine
Market test offer price point
Finalize messaging framework
Build US + EU account lists
Enrich and validate all contacts
Configure CRM and sequencing
LinkedIn profile overhauls
Set up reporting dashboards
Days 31–60
Outreach Goes Live
Activate Tier 1 accounts
Launch cold email campaigns
First qualified handoffs delivered
Weekly pipeline syncs begin
Real-time messaging optimization
Days 61–90
Pipeline Deepens
Activate Tier 2 accounts
Re-engagement sequences live
Champion support materials deployed
Conversion analysis by persona
90-day performance review
Days 91–120
Hit the Deliverable
30 qualified calls delivered
Best-performing sequences scaled
Tier 3 accounts activated
Extension scope confirmed
Full playbook documented
07 — How We Begin
Three Steps to Day One
From this document to a live pipeline engine.
01
Select a Structure
Review Option A (recommended) and Option B. Confirm which pricing structure aligns with Sensiks' capital position and long-term preference. A working call is available to discuss further before deciding.
02
Working Alignment Call
A 60-minute working session with Fred, Bastiaan, and Shasta to align on ICP priorities, confirm account categories for Month 1, and define the handoff protocol for both funnels.
03
Execute & Launch
Agreement executed. Setup fee processed. Day 1 begins — offer refinement, LinkedIn overhauls, account list builds, and infrastructure configuration launch simultaneously across both funnels.